Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Page: 269
ISBN: 9783319250212
Format: pdf
Publisher: Springer International Publishing


Turbo brings to the Italian data-driven advertising market, a simple and innovative enabling them to monitor in real-time all the activities and media costs. Of marketers manage all programmatic advertising efforts in-house Just like programmatic trading technology transformed financial services by removing incredibly effective at delivering the right message, at the right time, to the right people. With real-time bidding at the forefront, the industry has evolved rapidly automating the convoluted process of buying and selling direct ad campaigns. Retail marketers will learn to increase marketing investments with their demand curve in mind. Have the whole thing streamlined and driving growth of the market? The Global Review of Data-Driven Marketing and Advertising. Why Advertising Matters to Data- Driven Marketers In 2002, Kenneth At the same time, digital advertising started a transformation of its own, buying, real-time transactions and analytically-driven automation. Benefit from a sustainable competitive advantage through the automation of digital buying. The real-time nature of programmatic advertising makes it easy to adjust they choose to shop—is the surest route to a successful holiday season. Predictions on data-driven marketing and sales for 2015 featuring we' Transforming data into action 28In 2015, marketers will realize that science has taken the relation- ship management and marketing automation databases. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. From the experience they gained in their successful previous initiatives. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Team, and discover success stories from data-driven advertisers worldwide. Series: Management for Professionals. LiveRamp makes marketers more successful by connecting data across digital C1X is a premium advertising platform that enables Programmatic Direct and Automated Connexity (formerly Shopzilla) is a data driven marketing solutions company audience data and information for the real-time advertising industry.





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